Aman Bhatia
Colour Psychology: The Psychological Effects Of Colour On Marketing & Branding
Humans are visual beings- so visual that colors play a much larger role in subconsciously affecting our purchase decisions than we think.
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Aman Bhatia
Phone: +91-9958599850
Email: bhatia.aman97@outlook.com
Hello, I am a marketer empowering businesses and professionals to grow whilst improving Securitas' SEO and driving new conversions.
I choose particular words on purpose, then arrange them in ways that pleases the pink squiggly stuff in people’s skulls. I also think up marketing ideas and always try to make them meet on the corner of cool and strategic. Some even dance a little jig.
RESUME
PROFESSIONAL EXPERIENCE
Securitas AB
Assistant Manager - Marketing & Communications
Got an opportunity to work at one of the biggest companies in the Security sector. Making full use of my previous experience and working on my passion to grow, worked super hard to get promoted as an Assistant Manager in a couple of months.
Currently, I support one General Manager and two company Presidents at the company with marketing & communications and presentations. As a result, I am highly proficient with content, design, paid media, SEO, and analytics functions. I have also gained experience in managing and engaging with communities on Twitter, Discord, Instagram, LinkedIn and Reddit. In my time at the company, my work representing our $100 billion portfolio is trusted to be sent directly to Securitas’ senior management.
2022 - Present
Three.0 DAO
Founder
The buzz-word for 2021 was NFTs (non-fungible tokens). And yours truly decided to jump on the NFT band-wagon, not to make a quick buck, but purely from an intellectual point of view to see what all the hubbub is about, yeah I know as many people say “in it for the tech”. I started my NFT journey at the beginning of 2021 .. and it's been an "interesting" ride to say the least.
Many people like me saw the opportunity in the market and went all in. However, I could see many newbies were reluctant to do so because of the complexity and affordability of these NFTs.
This is where the idea of Three.0 came from.
I spent six months doing anything and everything to get it off the ground—organizational design, branding and marketing, community building, mentoring, curriculum design and delivery, and fundraising support.
It was an incredibly rewarding experience. We gained partners and supporters, building a community of over 4,000 collectors across 70+ countries. And importantly, we achieved financial and operational sustainability.
I was also invited to multiple NFT exhibitions all over India. You can read about it here.
2021 - Present
Atraski India
Digital Marketing Intern
The team I had the privilege of being a part was tasked with improving the social media channels and expand the different verticles the company was operating in. We helped carry out the top-to-bottom branding redesign, and then led the complete overhaul of the marketing strategy. September 2021, we launched our Influencer management offering – which increased our total addressable market by ~40%. In my time there, we increased the following by 150% and grew overall sales by $2500.
I was valued for my ability to deal with complex situations by coming up with fresh and unique ideas, which actually paid off.
2021 - 2021
AYTA Sports
Business Development Associate
Obsessed with football, a sport that brings a lot of people joy, my first job had to be in the sports industry. Wanting to work for a startup with the goal of learning and taking in as much as I can, I started working for AYTA.
Seeing the potential of this industry to make people's lives better, we set off on a mission to help as many people in the world as possible get a taste of what we had enjoyed for years.
Over the time that I worked together on AYTA, we were able to promote, coach, and launch dozens of events and expand the business. I was fortunate to learn about marketing, especially paid ads, business analytics, sales, operations and business development. But now it was time to head to University!
2019 - 2019
EDUCATION
University of Edinburgh Business School
Master’s in Marketing
Edinburgh, Scotland
2019 - 2020
University of Delhi
Bachelor of Commerce Honours
New Delhi, India
2015 - 2018
SKILLS & EXPERTISE
SEO/SEM
Creative Storytelling
Keyword Research
Mailchimp
Google Analytics
Facebook Ad Manager
Photoshop
SQL
Website Development
Photography & Video Production
Microsoft Office
CURRENTLY READING
Ikigai
Francesc Miralles and
Hector Garcia
Rich Dad Poor Dad
Robert T. Kiyosaki
Secrets of the Millionare Mind
T. Harv Eker
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