Aman Bhatia

The buzz-word for 2021 was NFTs (non-fungible tokens). And yours truly decided to jump on the NFT band-wagon, not to make a quick buck, but purely from an intellectual point of view to see what all the hubbub is about, yeah I know as many people say “in it for the tech”. I started my NFT journey at the beginning of 2021 and it's been an "interesting" ride to say the least. 

Many people like me saw the opportunity in the market and went all in.

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My first project, PokePunks, provided me with invaluable insights into the world of crypto, NFTs, and marketing, even though it wasn't a huge success. Nonetheless, it allowed me to gain a profound understanding of the industry, establish crucial connections, and conceive innovative ideas for upcoming projects.

My second NFT project, Punkaverse, was a collection of 500 hand-drawn NFTs on Ethereum, and this time I was well-equipped with essential knowledge and utilised strategic marketing tactics to generate high demand and interest among collectors. The result was successful sales and repeat customers. I monitored and ensured consistent growth and engagement across various digital communities, including Instagram, Twitter, Discord, and Reddit, building a community of over 30,000 members and over 1500 unique collectors.

However, I could see many newbies were reluctant to do so because of the complexity and affordability of these NFTs.

This is where the idea of Triplicity came from. 

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I spent six months doing anything and everything to get it off the ground—organizational design, branding and marketing, community building, mentoring, curriculum design and delivery, and fundraising support.

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Finally, under the brand Triplicity, I launched multiple successful collectible NFT series on India's first-ever NFT Marketplace, consistently achieving a high percentage of NFTs sold. Through this, I gained a deep understanding of different customer segments and the Indian NFT Industry, leading to my invitation to showcase my work and speak at the first-ever Delhi NFT exhibition.Ultimately, I was featured in Firstpost as one of the most successful NFT entrepreneurs in the country. 

It was an incredibly rewarding experience. We gained partners and supporters, building a community of over 4,000 collectors across 70+ countries. And importantly, we achieved financial and operational sustainability.